Publicis Groupe Italy announces the appointment of Alessandra Giaquinta as CEO of Zenith Italy. In her mandate, Giaquinta will report to Paolo Stucchi, COO of Publicis Groupe Italy, and will lead Zenith’s transformation and growth program in Italy with the goal of implementing new media solutions integrated between strategy, data, technology, CRM, commerce and media content with a view to creating sustainable value for clients’ businesses. She will also focus on strengthening teams, enhancing and training talent and future leaders. Giaquinta will succeed Andrea Di Fonzo, CEO of Publicis Media Italy, as CEO of Zenith Italy, who will take on new responsibilities across the Group.
“Alessandra has a profound knowledge of the industry and a deep understanding of the challenges faced by businesses, qualities that are essential to support Zenith at this time of its development”, said Paolo Stucchi, COO of Publicis Groupe Italy. “Our investment plan in top talent will continue in the coming months to meet dynamic growth and reinforce Italy’s contribution within the Groupe at the European level.”
“I am delighted to welcome Alessandra, a highly experienced professional. We are at a turning point for our network and we are convinced that she will excel in this new challenge”, commented Andrea Di Fonzo, CEO of Publicis Media Italy.”
“I am thrilled to be joining such a successful organization as Publicis Groupe to lead Zenith in this new phase. I bring with me the energy, experience and determination to achieve significant new goals. Developing talent will be a cornerstone of this journey, in line with the corporate culture that has impressed me from the start with its team spirit and strong commitment to innovation”, stated Alessandra Giaquinta, CEO of Zenith Italy.
With a degree in Law, Alessandra Giaquinta’s career in media and communications has spanned more than twenty years, during which she has acquired in-depth knowledge of the market, working on major projects for companies in various sectors, including FMCG, beauty, luxury and pharmaceuticals. Most recently, she was Chief Client Officer at Dentsu Italy, having previously held senior positions at leading Italian agencies such as WPP and IPG.
Taken from: Zenith Media