Category: Advertising
TopFICE 2024: The Best Agencies of the Year, A Comprehensive Analysis of Creative Excellence
TopFICE 2024 evaluated 1,698 agencies from the Americas, Europe, and Oceania, which collectively earned over 10,000 awards across 67 local, regional, [...]
“Proud Beyond Pride”: Dentsu Italy and Agedo celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces
Dentsu Italy reveals a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of J [...]
Discover the Year’s Best Purpose-Driven Creative Campaigns, per Luum Awards
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ pa [...]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and [...]
Creativity in Action: The True Impact of Publicity
Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted t [...]
Luum Revolutionizes Creative Festivals with its Volunteer Initiative in Peru
Registration is open for the 2024 Luum Awards, which will prove to be a special edition of the international creative festival!
This year, the Luum [...]
Chicken Neck Syndrome, Lip-Syncosis, Lead Finger Disorder: Dentsu Creative Italy’s new campaign for Spotify Italy invites us to take a dive into the Symptoms caused by Summer Hits
A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Ander [...]
The Independent World Got a Look at the Best of WINA 2024
The ninth edition of the WINA Festival took place the first week of June 2024, with the judges meeting in Miami to vote on the winners, followed by a [...]
The Winning Health and Wellness Cases at the 2024 Saniss Awards Announced
The winners from the second successful edition of the Saniss Awards, the global festival that awards the best Health, Pharma & Wellness communicat [...]
Rebranding cancer: how brands heal and hurt
Along with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address.
We [...]