Next Creative Leaders 2022 Winner Ruxandra Drilea talks about her female focused campaign Girls Who Code Girls
The Wii was all the rage in the early 2000s when I was growing up. I played a lot of Just Dance. There were the occasional GameCube games of Mario Kart with my younger brother where I ended up slipping on all the banana peels, and a short stint playing Cooking Mama and Nintendogs on a pink Nintendo DS. Then there were the computer games– Webkinz, Club Penguin, and The Sims– which my mother did not find appropriate for a ten year old. But looking back The Sims was definitely my favorite.
Ruxandra Drilea is a Next Creative Leaders 2022 winner, a top Twitch Sims streamer, a recent guest on Morning Buzz– The One Club for Creativity’s relatively new talk show hosted by our fabulous Membership Director Adam Izen– and a Senior Creative at Mojo Supermarket who is behind the baller campaign Girls Who Code Girls. We talked to Rux about her passions, playing The Sims, and the creative details that went into making Girls Who Code Girls.
And if you haven’t already tuned into Morning Buzz– your future 10 AM Thursday morning dose of creative inspiration– make sure you subscribe ASAP. Or if you feel pumped to participate in an upcoming session, please reach out to Adam.
As a Senior Creative and one of the top 10 Twitch streamers in Romania, how do both of these passions build off of each other?
Both are about catering to an audience, entertaining them, presenting ideas, and building a community. In advertising, it’s about the product. On Twitch, I am the product. I started streaming during the pandemic with The Sims 4. I was trying to build a community around The Sims in Romania because I didn’t see too many creators or influencers being as passionate and vocal about it on Twitch.
I’ve loved The Sims franchise ever since I first discovered that you can control Bella and Mortimer Goth and live off every possible scenario imaginable. The game has evolved a lot as modders and creators are making up anything you can think of in the game. It’s like every game into one – you like building things? You have that. Character arcs, storytelling, missions with specific goals, decorating, taking care of pets, life simulators, survival games? You have that.
The Twitch community that I’m part of is very kind, supportive, and passionate – and absolutely hilarious. They’re looking for gamers and influencers who align with their values – it’s never just about the games you stream, it’s also about the things you believe in and include in your gameplays – for example, I’m vocal about the LGBTQIA+ community and I include storylines in my games that reflect that.
“The Twitch community that I’m part of is very kind, supportive, and passionate – and absolutely hilarious.”
Full note: https://www.oneclub.org/articles/-view/ruxandra-drilea