Horizon Media Holdings and Havas today announced the formation of Horizon Global, a new joint venture that brings together two of the industry’s most respected media leaders to meet the growing demands of global marketers. With a combined $20 billion in global billings, Horizon Global immediately ranks among the world’s top media investors.
Headquartered in New York and spanning over 100 countries, Horizon Global harnesses Horizon Media and Havas Media Network’s combined strengths to deliver a bold breakthrough agency network alternative at a time when clients face fewer, more constrained options.
Horizon Global will focus on US-centric global client opportunities. Outside of those opportunities, Horizon Media and Havas Media Network will continue to operate independently servicing their respective client portfolios, pursuing new business and building their brand profiles.
Horizon Global will unite Horizon’s Blu platform and Havas’ Converged.AI platform to form a seamless, AI-native experience – BluConverged. The BluConverged platform unlocks smarter insights, faster outcomes and true transparency for global clients.