New and expanded strategic affiliate partnerships strengthen network’s presence
IPG Health, the world’s leading global healthcare marketing communications network, has further strengthened its European presence with the launch of FCB Health Vybe, a new full-service agency to help clients accelerate their business and impact in the country. Born out of a strategic affiliate partnership, the new agency offers a wide range of services and will be led by Andrea Tessarin as Managing Director.
Additionally, building on successful strategic partnership with affiliate agency McCann Health Italy, the network is rebranding the agency from McCann Health Italy to McCann Health Boot in the same market. McCann Health Boot will be under the leadership of Alessio Carli as Managing Director, while expanding his role to President of IPG Health Italy. This expansion and alignment of IPG Health’s strategic affiliate partnerships in Italy demonstrates the network’s commitment to delivering the best talent, capabilities and expertise for the right, bespoke solution for every client in every global market.
Both agencies will report into Alessio Carli as President of IPG Health in Italy, who will partner with a proven leadership team focused on creating greater synergies, alignment, and growth across the IPG Health network in Europe and around the world.
“We accelerate progress in health for good and for all, because health concerns everybody,” affirms Alessio Carli. “Reliable and evidence-based communication is a responsibility for all of us. We partner with our clients, healthcare professionals and institutions for a common goal: promoting health in people’s lives. Our two Italian agencies will work to combine science and creativity, to amplify communications, to challenge conventions and to spread game changing truths. We bring to life science-based creative ideas tailored to each stakeholder in healthcare and suitable for an omnichannel ecosystem.”
“Italy is one of our core markets across Europe and one of the top six in the world. This new alliance boosts our offering in Italy and the region” Jörg Hempelmann, President, IPG Health Europe said. “Alessio and his team combine a strong creative reputation with a deep knowledge in marketing in healthcare. We are very proud to enhance our partnership and look forward to an extended cooperation,”
Saturnino Izquierdo, President, Global Client Solutions for International Markets, IPG Health said: “Through this alliance, both agencies will harness the vast expertise, specialized offerings, and resources of the broader IPG Health global network to drive greater growth and impact for our clients, their brands, and our people.”
Taken from: https://ipghealth.com/news/ipg-health-boosts-its-offering-in-italy-with-fcb-health-vybe-and-mccann-health-boot