CATEGORY
Brief – DoorDash
DESCRIPTION
Well, by signing up to DashPass – DoorDash’s subscription service – for just $9.99 a month, subscribers will be able to “Say it in a Dash.” A feature that lets subscribers send their bad news with good food. So if you want to avoid a date that wasn’t quite what you expected, send a “you-looked-taller-in-your-picture-pack.”
DoorDash will customize humorous finished packs for their subscribers, but they also have the option of writing their own messages through the app. Through “Say it with a Dash”, DashPass subscribers will finally be given the help they so desperately want and need. A humorous and tasty way to get out of the stuff they don’t want to deal with. Making food their buffer and DoorDash their savior.
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CREDITS
ART DIRECTOR
Max Anderholm
Nicolas Lindberg
Sofie Edman
COPYWRITER
Anna Zetterlund
COLLEGE / UNIVERSITY
Berghs School of Communication / Stockholm
Taken from: https://www.oneclub.org/awards/youngones/-award/42344/say-it-in-a-dash