Sheba and AMV BBDO continue to deliver on sustainability while reaching new customers

Sheba and AMV BBDO continue to deliver on sustainability while reaching new customers

Take a deep dive with Sheba and AMV BBDO into the case study of Hope Reef, a creative ad campaign years in the making. Watch as the brand evolves, with agency support, from marketer into a YouTube brand content creator to reach new customers, while continuing to deliver on its sustainability goals and to do good for coral reefs.

 

GUESTS
Laura Balfour, Senior Board Account Director, AMV BBDO
Emily Brydon, Strategy Director, AMV BBDO
Mario Kerkstra, Creative Design Director, AMV BBDO
Denise Truelove, Global VP of Brands, Mars Petcare
PUBLISHED

January 2023

Taken from: https://www.thinkwithgoogle.com/future-of-marketing/creativity/sheba-hope-reef/