Category: CEO Zone
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Value-Based Innovation: How Brands Can Thrive in Times of Inflation
By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and h [...]
To Engage or Not: Responding to Issues Outside Your Business
Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, s [...]
Financial firms are still falling short at serving communities of color
Over the past year, Edelman has conducted three in-depth surveys on the state of systemic racism in America to help our clients address historical ine [...]
Placing technology and performance at the forefront of media planning
Only by working with an agency that has both the expertise, global analytics and insights can digital campaigns truly become the cornerstone of a br [...]
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Ogilvy announced today that Mick McCabe has been appointed Global Chief Strategy Officer. Deep strategic thinking is the underpinning of Ogilvy’s awar [...]
3 traits digital leaders have in common
Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advant [...]
A Constellation of Stars Shined in Punta Cana with Constellation
The first official meeting of independent agencies within the Constellation Network took place last Friday, March 18 at the Grand Palladium Resort &am [...]