Category: Digital trends

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Learn how 4 digital leaders create unique, full-funnel customer experiences

Learn how 4 digital leaders create unique, full-funnel customer experiences

Digital channels have made it easier than ever to reach customers. That can make building and retaining loyalty difficult, which means enhancing the c [...]
Welcome to metaverse

Welcome to metaverse

This past March, more than 70 brands participated in Decentraland’s Metaverse Fashion Week. Tommy Hilfiger, Dolce & Gabbana, Estée Lauder, Hogan, [...]
Why marketers are missing worlds of content people want — and how to change that

Why marketers are missing worlds of content people want — and how to change that

When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this [...]
5 agency executives share their top tips for online video

5 agency executives share their top tips for online video

The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
POV: Social Media Updates

POV: Social Media Updates

Innovation within the social media space is rapid and any great advantage is fleeting as competitors see what works and then create their own versions [...]
Metaverse: is it the right time and place for your brand?

Metaverse: is it the right time and place for your brand?

It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
POV: Netflix to Introduce Ads

POV: Netflix to Introduce Ads

Details and Implications Netflix has amassed nearly 222 million customers globally, but subscriber growth has reversed, with 200,000 subscribers leav [...]
POV: Snapchat and Cameo Ad Partnership

POV: Snapchat and Cameo Ad Partnership

Details and Implications: The new ‘Snap x Cameo Advertiser Program’ will enable Snap advertisers to pay Cameo members to create custom short video ad [...]
IPG Acquires Stake in The Famous Group

IPG Acquires Stake in The Famous Group

Alliance Accelerates the Growth of Next Generation Live Brand Experiences in Virtual, Mixed and Augmented Reality Spaces New York, NY, April 20, 2022 [...]
How media agencies can adapt to a transformed digital landscape

How media agencies can adapt to a transformed digital landscape

We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
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