In the latest from MM+M, Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts artificial intelligence will continue to transform marketing strategy in 2024. He anticipates that AI tools will allow for a better understanding of patient needs and, therefore, more impactful campaigns. However, he stresses that these technologies are “facilitators, not replacements, for the nuanced strategic thinking and deep audience understanding that are the hallmarks of exceptional marketing.”
“The real magic will happen at the intersection of AI’s analytical power and our human expertise, where we can harness these tools to not only meet but exceed our clients’ expectations in a rapidly evolving digital healthcare environment,” Jack said.