From AI to sustainability, the factors currently shaping the retail industry are multifold. To get an idea of where we might be headed, we asked three U.K. industry leaders to share their own unique perspectives on the future of retail.
As CMO of the B Corp Certified phone service provider, Giffgaff, Sophie Wheater knows a thing or two about running a sustainable business. Grace Kite, economist and founder of data consultancy, Magic Numbers, firmly believes in the power of measurement and analytics to drive marketing effectiveness. And Sophie Birshan, head of retail at Google U.K., is always armed with the latest product and consumer insights to help retailers stay ahead of the curve.
Watch the video to learn about the key challenges and opportunities for retailers, now and in the future.