Grey Germany has tapped Lucas Petermeier as President, ushering in a period of growth for the agency. Global CEO Laura Maness shared “Lucas’ entrepreneurial spirit, holistic marketing expertise, and global perspective make him the ideal leader to guide our teams in Hamburg and Düsseldorf as we shape the future of Grey Germany.”
“I’m incredibly excited to join Grey Germany at this pivotal moment and to lead, develop and grow the talented team,” said Lucas. “Grey’s famous culture of creativity and innovation creates a powerful platform for growth and progress. I look forward to partnering with our clients to create culture-shaping, impactful work that drives real business results.”
Prior to joining Grey, Lucas served as Managing Director at OMG FUSE. In this role, he held overall strategic and operational responsibility for the agency brand of Omnicom Media Group in the German market. While there, FUSE expanded its service portfolio into gaming, sports and creator marketing, enhanced its creative and strategic capabilities and subsequently saw sustainable, profitable growth, adding brands like Porsche, Google, Nissan and Philips to the client roster. His background includes brand side experience through management positions in marketing and sales in Germany, UK and China for Volkswagen Group and Porsche amongst others.
Jason Kahner, Global Chief Client Officer, added: “Lucas brings deep experience in building teams and leading transformation. His leadership will be critical as we accelerate innovation and continue delivering Famously Effective work for our clients.”
Laura noted “Grey Germany fits beautifully within our broader Grey and WPP network. As a creative boutique with scale, we combine brand-building ideas with innovative tools like WPP Open—the world’s most powerful AI-driven operating system for marketing—that is transforming how we create and deliver value to clients. As we move deeper into 2025 with new wins, expanded client relationships, and Lucas now on board, we’re filled with confidence and poised for smart, sustainable growth.”