Category: Digitrends
25 years of Google Ads, 25 years of impact: How digital advertising transformed marketing
Twenty-five years ago, marketing was on the cusp of a seismic shift, sparked by a new advertising product. From the early days of Google Ads, few coul [...]
Inside the world’s most powerful AI datacenter
This week we have introduced a wave of purpose-built datacenters and infrastructure investments we are making around the world to support the global a [...]
AI for science: 5 ways it’s helping solve big challenges — from the lab to the field
AI isn’t just writing poems or suggesting meal plans anymore — it’s bringing new possibilities for science and what we know about the world.
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The Algorithmic Era: The Business Algorithm
By Matt Willifer, Chief Strategy Officer, Carat UK
In this series of articles, I’ve written about architecting algorithms according to their strate [...]
AI is reimagining Search and consumer behaviour — and it’s only the beginning
Debbie Weinstein is president of Google for Europe, the Middle East, and Africa (EMEA). She works with business leaders and governments to utilise AI [...]
Instagram partnership ads get ‘testimonials’ and other news
Instagram adds "Testimonials" to enhance partnership ads
Instagram has added "Testimonials" to its Partnership Ads, offering creators a new way to co [...]
What businesses are getting wrong about agentic AI
The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically [...]
Perplexity introduces AI-powered shopping features to compete in search market
Artificial intelligence search engine Perplexity has launched a series of shopping features to enhance its platform and challenge Google’s dominance. [...]
WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands
Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certificatio [...]
Snapchat expands ad offerings with Sponsored Snaps
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional messages directly to users' [...]