Category: Digitrends

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Generative AI: a new phase of innovation

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked wh [...]
How brands found new ways to make video their creative canvas

How brands found new ways to make video their creative canvas

It’s no secret the media landscape has changed. This past year alone we’ve seen a rise in short-form video and a breakout in AI-powered solutions. Peo [...]
Bringing the future into focus

Bringing the future into focus

If you tuned in to yesterday’s Meta Quest Gaming Showcase, you got an early look at one of the best VR games ever made. Asgard’s Wrath 2 looks mind-bl [...]
The Impact of AI on Marketing: From Algorithms to Artistry

The Impact of AI on Marketing: From Algorithms to Artistry

The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved [...]
IAB Europe Releases Guide to Attention in Digital Marketing

IAB Europe Releases Guide to Attention in Digital Marketing

18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, secur [...]
POV: Meta Bringing AR Ads to Reels

POV: Meta Bringing AR Ads to Reels

Background: At the IAB NewFronts in New York this week, Meta announced it is bringing Augmented Reality to Reels Ads and Facebook Stories, as well as [...]
Microsoft launches its first datacenter region in Poland, bringing new opportunities to develop the digital economy

Microsoft launches its first datacenter region in Poland, bringing new opportunities to develop the digital economy

It’s the next key milestone to accelerate innovation and digital transformation in the Polish Digital Valley. Today, Microsoft announced the openin [...]
Prime Video launches a new accessibility feature that makes it easier to hear dialogue in your favorite movies and series

Prime Video launches a new accessibility feature that makes it easier to hear dialogue in your favorite movies and series

Dialogue Boost is an innovation that lets you self-select dialogue volume levels to suit your needs on any device with Prime Video. Prime Vid [...]
Know Your Audience: Converting Anonymous Users in a Cookie-Free World

Know Your Audience: Converting Anonymous Users in a Cookie-Free World

When Google announced in 2020 that it planned to phase out third-party cookies in its industry leading Chrome browser, the news had an immediate rippl [...]
Connecting with AI, generative AI, and AR

Connecting with AI, generative AI, and AR

The next wave of technological revolution is upon us with AI, generative AI, and AR at the forefront. With new developments and advancements emerging [...]
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