Category: Digitrends
Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform
Invented in 2015 to celebrate Amazon’s 20th birthday, Prime Day has quickly become one of the biggest ecommerce moments on the retail calendar. July’s [...]
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked wh [...]
How brands found new ways to make video their creative canvas
It’s no secret the media landscape has changed. This past year alone we’ve seen a rise in short-form video and a breakout in AI-powered solutions. Peo [...]
Bringing the future into focus
If you tuned in to yesterday’s Meta Quest Gaming Showcase, you got an early look at one of the best VR games ever made. Asgard’s Wrath 2 looks mind-bl [...]
The Impact of AI on Marketing: From Algorithms to Artistry
The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved [...]
IAB Europe Releases Guide to Attention in Digital Marketing
18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, secur [...]
POV: Meta Bringing AR Ads to Reels
Background:
At the IAB NewFronts in New York this week, Meta announced it is bringing Augmented Reality to Reels Ads and Facebook Stories, as well as [...]
Microsoft launches its first datacenter region in Poland, bringing new opportunities to develop the digital economy
It’s the next key milestone to accelerate innovation and digital transformation in the Polish Digital Valley.
Today, Microsoft announced the openin [...]
Prime Video launches a new accessibility feature that makes it easier to hear dialogue in your favorite movies and series
Dialogue Boost is an innovation that lets you self-select dialogue volume levels to suit your needs on any device with Prime Video.
Prime Vid [...]
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
When Google announced in 2020 that it planned to phase out third-party cookies in its industry leading Chrome browser, the news had an immediate rippl [...]