Category: Digitrends
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car
For the majority of automotive companies, the vehicle buying process is still primarily [...]
Energy Customers Want Better Tools to Manage Their Usage
Simon Harvey.
Suppliers’ mobile apps concentrate on basic account functions, while spiralling prices have left consumers looking for more sophistic [...]
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]
The Future of E-Commerce is “Shoppertainment”
Paul Kasamias, Managing Partner - Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.
The pand [...]
Why It’s Time to Drop the ‘E’ in eCommerce
The excitement has been building and it’s finally here… Cannes Lions 2021 and the world will be watching.
This year’s theme 'Creative Revolution' p [...]
Hakuhodo acquires Russian digital creative agency Ailove Digital
Tokyo—May 18, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that it has acquired a majority stake in independ [...]
Dove and Reverse selfie: The campaign that will give a lot to talk about
Some ‘talks’ are a rite of passage growing up, like when you sit down to chat about dealing with the class bully or topics like sex, consent and puber [...]
Mobile apps will be key to business growth
Eli Lassman (Head of SMB Direct Marketing and B2B Content, Ads Marketing, Google U.K.)
The big media consumption story in 2020 was time spent on mo [...]
Apple presents App Store Best of 2020 winners
Apple celebrates 15 of the amazing apps and games that inspired the world in 2020
Apple today presented its App Store Best of 2020 winners, recogni [...]
News in WPP, Akqa merges with Gray and borns Akqa Group
The end of the Grey era has arrived, now in a strategic move, in line with new trends, WPP merges Grey with Akqa to launch Akqa Group. Ajaz Ahmed, for [...]