Category: Marketing

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Google Redefines the Future of Advertising with AI-Powered Solutions

Google Redefines the Future of Advertising with AI-Powered Solutions

By: Vidhya Srinivasan, VP and General Manager of Google Ads & Commerce. Advertising has experienced many big shifts, and this moment is no differ [...]
Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music

Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music

For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by t [...]
The Health and Wellness Industry: A Gold Mine of Opportunities

The Health and Wellness Industry: A Gold Mine of Opportunities

Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals

As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow in [...]
How to unlock the hidden 50% of your marketing ROI in 2025

How to unlock the hidden 50% of your marketing ROI in 2025

Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
How to drive sales in today’s highly competitive online marketplaces

How to drive sales in today’s highly competitive online marketplaces

By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide. Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover

Give your annual marketing plan a makeover

Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production

PepsiCo Europe and Yara partner to decarbonize crop production

New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations

ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations

The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency. Tod [...]
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