Category: Marketing
Explicit perception versus emotion in multi-crises
There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
Black Friday 2023
Consumers throw out the “cautious spending” rule book for Christmas with Black Friday spend set to increase by 7.5%
After a difficult five years, [...]
Starcom US launches Chapter 1 in new report on the Middle Class
Defining the Middle Class
Depending on who you ask, the middle class is made up of 83 million or almost 200 million people, defined by in [...]
The future of retail: AI, sustainability, and data
From AI to sustainability, the factors currently shaping the retail industry are multifold. To get an idea of where we might be headed, we asked three [...]
CX marks the spot
Cat Jolly, at WPP’s EssenceMediacom, explains why an exceptional B2B customer experience (CX) separates winners from losers
In the competitive [...]
How to Develop Your Business’s Muscle of Continuous Change
What does your company do? Today, the answer needs to be bigger than a specific product or service. The answer is having a true purpose, a [...]
Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade
Shoppers double online spend through D2C channels despite marketplaces dominating one-third of all digital spend
In the afterglow of a post-pandemi [...]
WPP unveils new research to identify what consumers really value about the Modern Grocery Run in collaboration with Instacart
tudy led by WPP’s VMLY&R Commerce shows that two out of three consumers will do more than half of their grocery shopping online by 2033
WPP [...]
Pay Back Your Investment in Marketing Technology at the Speed of Light
The majority of brands across the globe struggle with optimizing return on capital investments in marketing technology. The reasons for this are compl [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]