Category: Marketing
Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis
But Amazon and online set to dominate as consumers hunt from home for the best deals ahead of Christmas.
The ongoing cost-of-living crisis, rising [...]
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report [...]
Transforming the future of automotive marketing
We are revolutionising automotive communication and ecommerce using photo-realistic, real-time assets, delivered through Omniverse Cloud TM
Working [...]
Agility often starts with breaking down silos. Here are 3 things to get right
In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
POV: Q2 2022 Earnings
Background
Alphabet, Amazon, Apple, Meta, Twitter and Snap all announced Q2 earnings in the last week. Here are the highlights.
Details and Implicat [...]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
POV: Social Commerce
TikTok’s latest commerce test is taking place in Indonesia and sees the introduction of a ‘Shop’ tab at the top of the home screen alongside the ‘Foll [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]