Category: Marketing
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
POV: Social Commerce
TikTok’s latest commerce test is taking place in Indonesia and sees the introduction of a ‘Shop’ tab at the top of the home screen alongside the ‘Foll [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Show how your product fits into people’s lives with the ABCDs for Consideration
To develop YouTube’s core ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to underst [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Havas Media launches E-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
MediaCom & Mars partner to transform global marketing strategy
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media.
Mars, Incorporated has retain [...]