Category: Marketing
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
MediaCom & Mars partner to transform global marketing strategy
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media.
Mars, Incorporated has retain [...]
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q1 2022 Customer Engagement Re [...]
Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation o [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive
The continued rise of ecommerce has been turbo-char [...]
Why out-of-home advertising is essential to inclusive marketing
Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media
Brands and businesses are increasingly reevalua [...]
Pharma Marketing in a Hybrid World
Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above.
Recognizing that they have lagged behind companies i [...]