Category: DGC ZONE
Grey appoints Gabriel Schmitt as Global CCO
Grey announces the latest addition to its global leadership team: Gabriel Schmitt joins as Global Chief Creative Officer. He will report to Global CEO [...]
Creative Leaders Reunite in Sao Paulo, Brazil, at the Global Product Committee
Creative leads from 12 countries evaluated the agency’s latest campaigns and work in progress, exemplifying what’s “Made in Brazil” and all over the w [...]
Starcom US launches first in new thought leadership series, The Starcom Fandom Report
There will be common elements and trends across these various types of fandom, but we believe there are enough differences that warrant specific explo [...]
Reflections From Creative Coaching By 2022 Mentee Simba Mwamuka
Coaches: Waithera Kabiru, Head of Media Futures at Diageo/EABL Plc, Nairobi; Taras Wayner, Global President, Creative Platforms & Solutions at Gro [...]
Now is the time to embrace creativity
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Compa [...]
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Sheryl Marjoram on working as a collective
Trust plays such a pervasive role in everything, yet its full importance is rarely acknowledged until it begins to break down as it has. We are seeing [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts
It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
Pricing pain: How brands can adapt amidst inflation
Gerald Breatnach, Alanna Petrof
Gerald Breatnach is Google’s head of strategic insights for the U.K. Alanna Petroff is editor-in-chief at Think w [...]
A Reimagined Four Freedoms
In 1987, DDB chairman Emeritus Keith Reinhard composed the Four Freedoms to strengthen DDB’s creative culture. Since their inception, the Four Freedom [...]