Category: DGC ZONE
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Sheryl Marjoram on working as a collective
Trust plays such a pervasive role in everything, yet its full importance is rarely acknowledged until it begins to break down as it has. We are seeing [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts
It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
Pricing pain: How brands can adapt amidst inflation
Gerald Breatnach, Alanna Petrof
Gerald Breatnach is Google’s head of strategic insights for the U.K. Alanna Petroff is editor-in-chief at Think w [...]
A Reimagined Four Freedoms
In 1987, DDB chairman Emeritus Keith Reinhard composed the Four Freedoms to strengthen DDB’s creative culture. Since their inception, the Four Freedom [...]
Cannes Lions 2022: The best bits
We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022.
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People have changed the way they shop. Have you changed the way you sell?
In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Ken Frazier: A man for all seasons
I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
Virtuality Asks for a Change in Advertising Festivals
Virtual is here to stay
Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai
After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]