In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done.
September Events
We will also look at best practices, current initiatives and will deep dive into the latest policy and legal regulations to drive trust and transparency in our industry. The series will start with educational overviews to show how targeted advertising works and the benefits it brings to the European market and will conclude with a flagship event to discuss and debate all things trust and transparency in digital advertising. Check out the some event highlights below with details on how to sign up. All events will be free to attend. The events will also be live to maximise audience engagement for real time Q&As! Stay tuned for more events to be added to the schedule.
14th September – Trust And Transparency Event Series: Data Transparency – How Targeted Advertising Works And Who Really Benefits – To kick off IAB Europe’s series of events on Trust and Transparency, this webinar will provide an overview on how personal data should be obtained and stored in relation to European data and protection regulation. It’s a must attend session to truly understand how personalised advertising works and the benefits it brings to people and publishers. Register here!
16th September – Trust And Transparency Event Series: The Wider Socio-Economic & Cultural Value Of Targeted Advertising In Europe – IAB Europe’s Chief Economist Daniel Knapp will give a keynote presentation based on his research into the wider socio-economic and cultural value of targeted advertising in Europe. Register Here!
28th September – Headline Event: The Great Debate – Trust And Transparency In Digital Advertising – In our headline event, the great debate, we will address best practices, current initiatives and will do a deep dive into the latest policy and legal regulations to drive trust and transparency in our industry. Through a series of panel discussions, industry experts will share their views on what’s being done and what else needs to be done. Check out the agenda here. The full line up of speakers will be announced soon! Register Here!
Take from: https://iabeurope.eu/