Instagram adds “Testimonials” to enhance partnership ads
Instagram has added “Testimonials” to its Partnership Ads, offering creators a new way to collaborate with brands and earn money. These short, sponsored comments (up to 125 characters) appear pinned to the top of comments on Feed posts and Reels, showcasing creator endorsements prominently. Pricing and payment for these endorsements are negotiated directly between brands and creators, outside the Instagram platform.
For long-term collaborations, brands can secure account-level permissions from creators, granting access to all previous content where the brand is tagged. Alternatively, for more targeted campaigns, brands can utilise single-use “ad codes” to leverage specific creator posts for individual Partnership Ads.
This system also offers creators greater transparency and control. Through their Creator Settings, creators can monitor how their testimonials are being used and retain the ability to withdraw their endorsement if necessary. Instagram has stated that the Testimonials feature will be available to all creators in the near future.
Taken from: Mindshare