Denmark
Thomas Christoffersen, Senior Art Director
Nordlid
You won a gold at the Luum Awards with your recent campaign “Ask Before You Share”. Is our privacy at risk?
I think so, yes. And I think it is important for us to be help tech companies to be responsible.
Are social networks also violating people’s privacy with their new privacy policies?
I dont know if they are violating them, but I do think there’s is a tendency to rather keep your data instead of sharing. And I do think that in the long term the cancellation of cookies as we know them now, will help put back the power to creative advertising with a human insight.
What surprised you about the impact this campaign had on people?
As a pro-bono work that we made in our spare time, im really happy about how many people “got it” and how they right away reconized the problem and saw the clear idea.
Can advertising change perceptions or ways of thinking?
Surely. Especially advertising based on a truly great human insight.
How can you influence a society that is increasingly difficult to influence?
I don’t now if I agree with that. There’s a reason “influencers” are striving. But I do think the best way to influence is to make the change you want. Instead of creating a billboard that tells ‘society’ to make a change, make a solutions that helps change the society.
What has this year been like for Nordlid and what expectations do you have for 2022?
We have been had a great year were “Ask Before You Share” is the cream on top.
Next year we are excited to launch a big global campaign for one of our clients.