Category: PR

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Five trends to sharpen your brand’s social media strategy in 2024

Five trends to sharpen your brand’s social media strategy in 2024

In 2023, the social media landscape experienced wide-spread change. Twitter became X. Meta launched its own text-focused app, Threads, which gained 10 [...]
PRovoke Global Summit 2023: Thoughtful Discussions on AI, Ageism & Authentic Communication

PRovoke Global Summit 2023: Thoughtful Discussions on AI, Ageism & Authentic Communication

MSL attended the 2023 PRovoke Global Summit earlier this month in Washington, D.C. Both days were packed with sessions on topics spanning from everyth [...]
‘Doritos Silent’ brings crunch-cancelling tech to PC gamers around the world

‘Doritos Silent’ brings crunch-cancelling tech to PC gamers around the world

Doritos Silent' is the world's first noise-cancelling technology compatible with all PCs to support co-op gaming situations New research indica [...]
SickKids Foundation launches the next chapter of SickKids VS: A new ambition to Heal the Future

SickKids Foundation launches the next chapter of SickKids VS: A new ambition to Heal the Future

On the heels of completing the largest fundraising campaign in Canadian healthcare history, raising $1.7 billion from over 1.3 million unique donors t [...]
A space designed for creativity and collaboration

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester [...]
Donna Tobin named to the inaugural list of “Top Women in Marketing”

Donna Tobin named to the inaugural list of “Top Women in Marketing”

Donna Tobin, Global Chief Marketing & Communications Officer at DDB Worldwide, has made the inaugural list of “Top Women in Marketing” by Ragan Co [...]
When diversity goals align, the result is great work

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaig [...]
Fiat Says ‘Ciao’ to Gray – Forever

Fiat Says ‘Ciao’ to Gray – Forever

Fiat teams with Leo Burnett Italia to launch “Operation No Gray” announcing the legacy car brand’s decision to stop producing Gray cars. It’s not [...]
INNOCEAN, ranked 1st place in ‘Client Lead Agency’ in Spain

INNOCEAN, ranked 1st place in ‘Client Lead Agency’ in Spain

INNOCEAN announced that INNOCEAN Spain(IES) ranked first in the “Client Lead Agency” category in a large-scale research conducted by Spain’s largest c [...]
Be Who You Are | Coke Studio | Jon Batiste, J.I.D, NewJeans, Cat Burns, Camilo

Be Who You Are | Coke Studio | Jon Batiste, J.I.D, NewJeans, Cat Burns, Camilo

Coca-Cola has released the first original song to kick off the second season of its Coke Studio™ global music platform. "Be Who You Are (Real Magic)”  [...]
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