The first-ever Grand Prix was won for Portugal

The first-ever Grand Prix was won for Portugal

In the Design Lions, 1,058 entries were received and 38 Lions awarded by the jury: 6 Gold 10 Silver and 21 Bronze.  The first-ever Grand Prix was won for Portugal. ‘Portuguese (Re)Constitution’, for Penguin Books, by FCB Lisbon.  Design Lions Jury President, Lisa Smith, Executive Creative Director, Jones Knowles Ritchie (JKR), USA, said: “This year’s Grand Prix in Design shows the power of a simple idea — freedom, and the use of the most primitive medium to execute it — a pencil. We debated at length whether a publication should be a Grand Prix in an era where we have all the technology and innovation at our fingertips, but the symbolism of defacing a fascist constitution with poems using words selected from the historic document and illustrations covering the remaining ones was not only the highest form of craft and execution but sending a beautiful message of freedom of speech that many children in Portuguese schools will go on to learn for years to come.

Taken from: https://www.canneslions.com/about/news/2022/lions-winners-2022-day-two

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