Category: Digital trends
Why marketers are missing worlds of content people want — and how to change that
When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this [...]
5 agency executives share their top tips for online video
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
POV: Social Media Updates
Innovation within the social media space is rapid and any great advantage is fleeting as competitors see what works and then create their own versions [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
POV: Netflix to Introduce Ads
Details and Implications
Netflix has amassed nearly 222 million customers globally, but subscriber growth has reversed, with 200,000 subscribers leav [...]
POV: Snapchat and Cameo Ad Partnership
Details and Implications:
The new ‘Snap x Cameo Advertiser Program’ will enable Snap advertisers to pay Cameo members to create custom short video ad [...]
IPG Acquires Stake in The Famous Group
Alliance Accelerates the Growth of Next Generation Live Brand Experiences in Virtual, Mixed and Augmented Reality Spaces
New York, NY, April 20, 2022 [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
Shopstreaming: The Next Big Thing in Commerce
With the acceleration of digital commerce, social media has evolved from a place for the virtual community to connect to a vital tool to help drive bu [...]