Category: Digital trends
POV: Snapchat and Cameo Ad Partnership
Details and Implications:
The new ‘Snap x Cameo Advertiser Program’ will enable Snap advertisers to pay Cameo members to create custom short video ad [...]
IPG Acquires Stake in The Famous Group
Alliance Accelerates the Growth of Next Generation Live Brand Experiences in Virtual, Mixed and Augmented Reality Spaces
New York, NY, April 20, 2022 [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
Shopstreaming: The Next Big Thing in Commerce
With the acceleration of digital commerce, social media has evolved from a place for the virtual community to connect to a vital tool to help drive bu [...]
Stream full seasons of TV for free on YouTube
More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 mill [...]
POV: Metaverse & Gaming Deals
Background
Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]
Momentum Worldwide Forms Global Partnership with TRACE for Sustainability Goals
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, [...]
Apple and Major League Baseball to offer “Friday Night Baseball”
Fans can tune in to two games on Friday nights during the regular season, available only on Apple TV+
CUPERTINO, CALIFORNIA – Apple and Major Lea [...]
Ukraine: How Google is helping
As the world grapples with the Russian invasion of Ukraine, Google is working around the clock to provide support through products, defend again [...]