The creative awards season is coming to a close, and TopFICE has been taking a close look at all the agencies that have won at least one trophy at the 65 international festivals taken into consideration by the organization.
In 2023, TopFice is in its fifth year of monitoring the performance of multinational and independent creative and strategic communications agencies in Europe, America and Oceania. It should be noted that this comparative analysis takes the performance of agencies in more than 60 local, regional, and global festivals into consideration for its ranking.
We would like to highlight the fact that, for this edition, we will also keep our eyes on content producers, as well as advertising faculties or creative schools, which will be studied based on the participation of young talents in various festivals. With this added layer of analysis, the TopFice rankings will become the most complete analysis of the creative industry.
Take a look at the list of categories that will be included in the next edition of the festival:
- Creative Agency of the Year
- Independent Agency of the Year
- Producer of the Year
- Design Studio of the Year
- Most Effective Agency of the Year
- PR Agency of the Year
- Health Agency of the Year
- In-House Agency of the Year
- Digital Agency of the Year
- BTL-Promo Agency of the Year
- OOH Company of the Year
- Media Agency of the Year
- Creative School of the Year
- Regional Agency of the Year
Agencies from around the world are anxiously awaiting communication notifying them of their status as festival nominees or winners.
Let’s take a look at some rankings from the 2022 edition:
Top 5 Agencies:
- Leo Burnett Chicago, USA (123th in 2021)
- Serviceplan Germany, Germany (9th in 2021)
- Africa DDB, Brazil (1st in 2021)
- Area 23, USA (7th in 2021)
- We Believers, USA (31st in 2021)
Top 5 Agencies in Latin America:
- Africa DDB, Brazil (1st in 2021)
- Wunderman Thompson, Argentina (5th in 2021)
- GUT Sao Paulo, Brazil (25th in 2021)
- Wunderman Thompson, Colombia (19th in 2021)
- MullenLowe SSP3, Colombia (4th in 2021)
Top 5 Independent Agencies in Latin America:
- GUT Sao Paulo, Brazil
- DraftLine Buenos Aires, Argentina
- DraftLine, Colombia
- Interaction, Costa Rica
- Tatil Design Ideas, Brazil
Top 5 Agencies in Europe and Oceania:
- Serviceplan Germany (5th in 2021)
- David Madrid (4th in 2021)
- Ogilvy UK (3rd in 2021)
- Publicis Italy (2nd in 2021)
- McCann Paris (12th in 2021)
Top 5 Campaigns:
- “The Lost Class” for Change the Ref – Leo Burnett Chicago
- “The Bread Exam” for Spinneys and the Lebanese Breast Cancer Foundation – McCann Paris
- “Better with Pepsi” for Pepsico – Alma DDB USA
- “Degree Inclusive” for Unilever – Wunderman Thompson Argentina
- “The Wish” for Penny – Serviceplan Germany
TopFICE 2022 Dates:
- Evaluation Period: October 16, 2022 to October 15, 2023
- Email Communication sent to Nominees and Winners: October 16 – 20
- Registration of Nominees: October 18 to November 6
- List of Nominees Published: October 30
- List of Winners Published: Monday, November 13, 2023