Author: Tomilli

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Maximizing the Value, Minimizing the Risks,  and Navigating the Disruption of Generative AI

Maximizing the Value, Minimizing the Risks, and Navigating the Disruption of Generative AI

04 - 06 December, 2023 | Sheraton Amsterdam Airport Hotel and Conference Center; Amsterdam, The Netherlands Understanding Gen AI Hallucinations:  [...]
Media.Monks and Salesforce lay out your path to agile and empowered marketing teams

Media.Monks and Salesforce lay out your path to agile and empowered marketing teams

Imagine being able to effortlessly create personalized content at scale, predict customer behavior with precision, and unlock groundbreaking business [...]
Ogilvy On—2024 Influence Trends You Should Care About

Ogilvy On—2024 Influence Trends You Should Care About

The Creator Economy is growing exponentially, projected to reach a staggering $500 billion by 2027. This growth underscores a significant shift in inf [...]
Ogilvy @ ADCOLOR 2023

Ogilvy @ ADCOLOR 2023

This year we sent more than a dozen Ogilvy colleagues to partake in the events and activities at the 2023 ADCOLOR conference — an event that helps rep [...]
Apple Podcasts names Wiser Than Me the 2023 Show of the Year

Apple Podcasts names Wiser Than Me the 2023 Show of the Year

Julia Louis-Dreyfus and Lemonada Media’s founders reflect on a standout first season At the outset of Wiser Than Me with Julia Louis-Dreyfus from [...]
PRovoke Global Summit 2023: Thoughtful Discussions on AI, Ageism & Authentic Communication

PRovoke Global Summit 2023: Thoughtful Discussions on AI, Ageism & Authentic Communication

MSL attended the 2023 PRovoke Global Summit earlier this month in Washington, D.C. Both days were packed with sessions on topics spanning from everyth [...]
DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer International

DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer International

DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer, International We are thrilled to announce that Chaka – a dynamic, inspir [...]
Filling the Gaps in User Identities with First-Party Data

Filling the Gaps in User Identities with First-Party Data

Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ various signed-in models [...]
Explicit perception versus emotion in multi-crises

Explicit perception versus emotion in multi-crises

There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
X3M Ideas: the Independent Agency of the Year, and the African Agency of the year at the Luum Awards

X3M Ideas: the Independent Agency of the Year, and the African Agency of the year at the Luum Awards

Mike Miller, Executive Creative Director of X3M Ideas   X3M Ideas was named the Independent Agency of the Year and the African Agency of the year a [...]
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