Author: Tomilli
‘The Ikea Effect’: Why people watch content that they’ve played a role in creating
“My YouTube homepage is incredibly personalised to me. The algorithm has known me for 15 years. I would never make a new account because it's so [...]
Amplifying the Employee Voice: The Key to Tomorrow’s Competitive Advantage & a New CCO Responsibility
Julia Christenson is the U.S. Chair of Employee Experience, where she helps organizations engage and connect with employees in a modern, employee-cent [...]
Black Friday 2023
Consumers throw out the “cautious spending” rule book for Christmas with Black Friday spend set to increase by 7.5%
After a difficult five years, [...]
Independent Sector Protagonizes the Luum Awards, Switzerland 2023
Independent agencies shinned at the 2023 Luum Awards, taking home a significant number of the 101 total trophies awarded and ranking well globally.
[...]
In Switzerland, Luum Presented the Year’s Best Ideas for Purposeful Communications
Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third editi [...]
‘Doritos Silent’ brings crunch-cancelling tech to PC gamers around the world
Doritos Silent' is the world's first noise-cancelling technology compatible with all PCs to support co-op gaming situations
New research indica [...]
Europe Welcomes the Game-Changing DISSOLVING BOTTLE!
BBDO Guerrero’s award-winning product design, The Dissolving Bottle, is now available for purchase in Germany and the rest of Europe with the help of [...]
Havas Market Launches a Complete Guide to E-Retail Media
E-retail media, best defined as online advertising on retailer websites, has quickly become the fastest-growing media channel, growing 200% greater th [...]
Celebrating The WelcomingKind: Global Creative Leaders Gather for Fall GPC 2023, Unveiling the Agency’s Top-Rated Work
Creative leaders from Leo Burnett offices around the world reunited in Lisbon to judge over 100+ pieces of agency work through the lens of Leo’s Human [...]
Creativity delivers business performance in Australia
WPP’s Katie Rigg-Smith says that creativity – in all its guises – is an investment, not an expense. Now the Creative Capital Index for Australia prove [...]