Author: Tomilli
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
Ogilvy Promotes Tope Ajala to Global Head of Diversity, Equity & Inclusion
Ogilvy announced that Tope Ajala has been promoted to Global Head of Diversity, Equity & Inclusion.
Tope joined Ogilvy as Global Director of DE [...]
Meet the CRAFT Drum Jury!
Sandra Planeta, Creative Director and Founder of Planeta Design, Sweden, has been appointed as the Craft Jury President.
Joining her in evaluat [...]
WARC Media 100 Names Mindshare #1 Media Agency Network for Third Consecutive Year
Mindshare, the media services company that is part of WPP, has been named the #1 Media Agency Network in the WARC Media 100 rankings for the third con [...]
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Ogilvy announced today that Mick McCabe has been appointed Global Chief Strategy Officer. Deep strategic thinking is the underpinning of Ogilvy’s awar [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
Automation Uncovered III: The new partnership dynamic
In the third instalment of our in-depth exploration of automation, we look at how the pandemic years have accelerated and emphasised the strategic imp [...]
POV: Pinterest Presents
Background
Pinterest held its second annual ‘Pinterest Presents’ global advertiser summit this week, using it to unveil a host of new commerce soluti [...]
3 traits digital leaders have in common
Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advant [...]
Virtuality Asks for a Change in Advertising Festivals
Virtual is here to stay
Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]