Category: Marketing
The Health and Wellness Industry: A Gold Mine of Opportunities
Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals
As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow in [...]
How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production
New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations
The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘O [...]
Explicit perception versus emotion in multi-crises
There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]