Category: Marketing
Behind the brand: Axe – the world’s No.1 men’s fragrance brand
How Axe became a global bestseller and the new G.O.A.T. of male grooming for Generation Z everywhere.
How it started
It’s three decades since [...]
Health on Her Terms: The Marketer’s Hippocratic Oath to Women
Health On Her Terms is a study of the way in which women are reflected in health and wellness media and advertising compared with the way in which the [...]
Live shopping: Meaningful retail experiences at the intersection of digital and personal
With live shopping predicted to represent 20% of all e-commerce sales by 2026, social platforms, e-retailers, and brands are engaged in a fierce battl [...]
Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures
https://www.youtube.com/watch?v=LX4JeM7W078
Amazon Business reached $35 billion in annualized sales in 2023. Here’s what it is and how it works.
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How Great Companies Prioritize Financial Wellness for Employees
How the best companies invest in the financial stability of their people — and how you can do the same.
As news of layoffs and rising inflation do [...]
Accelerate Change: Shaping Smarter Greener Finance Together
At MWC Barcelona 2023, Huawei’s CEO of Global Digital Finance Jason Cao presented how Huawei’s solutions are accelerating FSI transformation for globa [...]
Reimagine audiences and creative
Unlock audiences
Leading agencies are using the latest innovations in AI not only to convert a brand’s known “top audiences” and prospects, but [...]
An automation-first mindset
Ajaz Ahmed, Chief executive and founder, AKQA
New technology has exponentially democratised creativity and is dramatically transforming the industry. [...]
Five Fast Facts About Podcast Creator Monetization on Spotify
We know that many podcasters are able to establish their creative business on Patreon. But until now, there wasn’t an easy way for fans to listen to P [...]
Four P&G Brands Raise the Bar with Accessible and Sustainable Packaging
Ariel, Gillette, Herbal Essences and Lenor Recognized for inclusive design that drives sustainability.
Our consumers want products that [...]