Category: Marketing
Pay Back Your Investment in Marketing Technology at the Speed of Light
The majority of brands across the globe struggle with optimizing return on capital investments in marketing technology. The reasons for this are compl [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics
‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world
Wunde [...]
Four consumer trends you need to know in 2023
What is shaping our consumption and habits right now?
Over the past couple of years, Danes have gone through some major behavioural changes. We rarel [...]
Behind the brand: Axe – the world’s No.1 men’s fragrance brand
How Axe became a global bestseller and the new G.O.A.T. of male grooming for Generation Z everywhere.
How it started
It’s three decades since [...]
Health on Her Terms: The Marketer’s Hippocratic Oath to Women
Health On Her Terms is a study of the way in which women are reflected in health and wellness media and advertising compared with the way in which the [...]
Live shopping: Meaningful retail experiences at the intersection of digital and personal
With live shopping predicted to represent 20% of all e-commerce sales by 2026, social platforms, e-retailers, and brands are engaged in a fierce battl [...]
Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures
https://www.youtube.com/watch?v=LX4JeM7W078
Amazon Business reached $35 billion in annualized sales in 2023. Here’s what it is and how it works.
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How Great Companies Prioritize Financial Wellness for Employees
How the best companies invest in the financial stability of their people — and how you can do the same.
As news of layoffs and rising inflation do [...]
Accelerate Change: Shaping Smarter Greener Finance Together
At MWC Barcelona 2023, Huawei’s CEO of Global Digital Finance Jason Cao presented how Huawei’s solutions are accelerating FSI transformation for globa [...]
Reimagine audiences and creative
Unlock audiences
Leading agencies are using the latest innovations in AI not only to convert a brand’s known “top audiences” and prospects, but [...]