Category: Marketing

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Top digital marketing trends and predictions for 2021

Top digital marketing trends and predictions for 2021

Preparing for marketing in a cookieless world Paul Coffey (Director Platforms, Partnerships & Privacy), EMEA Google. Measurement is more imp [...]
Sappi appoints Marco Eikelenboom as Chief Executive Officer of its European operations

Sappi appoints Marco Eikelenboom as Chief Executive Officer of its European operations

Sappi Limited, a global leader in dissolving wood pulp as well as graphic, packaging and speciality papers and biomaterials, today announced that Marc [...]
Especial: Agencias del año TopFICE, Mandarina Brand Society . “Una marca relevante es una marca que antes de hablar, escucha”

Especial: Agencias del año TopFICE, Mandarina Brand Society . “Una marca relevante es una marca que antes de hablar, escucha”

Palma de Mallorca, España. Pilar Dominguez – Socia fundadora – Directora Creativa y de Estrategia y Juan Gavilán – Socio fundador – Director de Arte d [...]
Ukonwa Ojo has joined Amazon as Chief Marketing Officer for Prime Video and Amazon Studios

Ukonwa Ojo has joined Amazon as Chief Marketing Officer for Prime Video and Amazon Studios

Amazon.com, Inc has named Ukonwa Ojo as the chief marketing officer for Prime Video and Amazon Studios. Previously the CMO of M∙A∙C Cosmetics and Coty [...]
“Do you position your company by low prices? That has automatically an impact on the reputation”

“Do you position your company by low prices? That has automatically an impact on the reputation”

Berna, Switzerland. Stefan Kern / Die Schweizerische Post. What has the creative agency process been like at an in-house? Generally speaking, th [...]
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