Category: PR
A space designed for creativity and collaboration
WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester [...]
Donna Tobin named to the inaugural list of “Top Women in Marketing”
Donna Tobin, Global Chief Marketing & Communications Officer at DDB Worldwide, has made the inaugural list of “Top Women in Marketing” by Ragan Co [...]
When diversity goals align, the result is great work
Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaig [...]
Fiat Says ‘Ciao’ to Gray – Forever
Fiat teams with Leo Burnett Italia to launch “Operation No Gray” announcing the legacy car brand’s decision to stop producing Gray cars.
It’s not [...]
INNOCEAN, ranked 1st place in ‘Client Lead Agency’ in Spain
INNOCEAN announced that INNOCEAN Spain(IES) ranked first in the “Client Lead Agency” category in a large-scale research conducted by Spain’s largest c [...]
Be Who You Are | Coke Studio | Jon Batiste, J.I.D, NewJeans, Cat Burns, Camilo
Coca-Cola has released the first original song to kick off the second season of its Coke Studio™ global music platform. "Be Who You Are (Real Magic)” [...]
Discover the advertisers that led the ranking of Saniss Awards 2023
After revealing the winners of the first edition of the Saniss Awards on May 5 in Madrid, the organization presented the official ranking of advertise [...]
A UN treaty on plastic pollution moves another step closer
Next week in Paris, negotiations on a UN treaty on plastic pollution continue. But why are these talks so pivotal? And what is Unilever – as part of t [...]
Join Us in Doing Acts of Good to Help Communities Grow
Nominations Open for the 2023 Acts of Good Awards.
Whether it’s supporting hygiene education, providing life’s necessities or del [...]
The Power of Loyalty in a Recession
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program.
Develop a plan to keep loyal customers en [...]