Mcdonald’s and Kappa unveil sporty capsule collection with campaign created by DDB paris
McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifesty [...]
Wayfair’s CMO is redefining retail with an AI-powered customer journey
All eyes are on CMOs in the AI era. With the future of companies dependent on the success of AI investments, getting change management right is a defi [...]
Embracing Hyper-Personalisation: The Next Frontier For Customer Relationships
Ted Wallace-Williams, Associate Creative Technology Director
In the earliest days of commerce—when your butcher, baker, and candlestick maker were yo [...]
Google Redefines the Future of Advertising with AI-Powered Solutions
By: Vidhya Srinivasan, VP and General Manager of Google Ads & Commerce.
Advertising has experienced many big shifts, and this moment is no differ [...]
Dentsu Creative Italy reimagines Spotify’s Sanremo playlist: a design that blooms with music
For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by t [...]
The Health and Wellness Industry: A Gold Mine of Opportunities
Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, a new WPP survey reveals
As London Fashion Week draws to a close, a new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow in [...]
How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production
New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations
The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘O [...]