Author: Tomilli
How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
Advertisers have ever more options for how and where to buy media. As a result, they often use multiple platforms to deliver a single campaign tha [...]
Mirinda® Unveils Vibrant new visual identity & ‘M’pactful global brand platform to inspire creativity
The new global platform, #NoFlavourLikeYourFlavour focuses on new design & digital innovation, reflecting the boldness and vibrancy of a generatio [...]
How Great Companies Are Building Leadership Training Programs
The leaders of tomorrow won’t be there if you don’t invest in them.
High-trust culture starts with great leadership.
It has outsized influence o [...]
Aim for Change – Wunderman Thompson
Bipartisan group 97Percent launches a petition only a gun owner can sign
A new campaign launched by bipartisan group 97Percent Advocacy and Wunde [...]
Check out the best of the health creative world at Saniss 2023
The winners’ list for the first major edition of the Saniss Awards, the new creative festival that awards the best Health & Wellness communication [...]
California’s most surreal beaches
Featuring purple sand, a cove characterised by multicoloured glass pebbles, and Hollywood superstars, here is our guide to some of the most weird and [...]
A winning streak: AKQA wins ten Webby Awards
Nike’s Never Done Evolving has won the Webby Award for Virtual Technical Achievement, alongside Nike’s Runners Helping Runners and Coca-Cola’s Taste t [...]
POV: YouTube AI-Powered Music Ad Solutions
Background:
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
Details and Im [...]
Who you gonna call?
If you were a kid in 1984 there was only one question on your lips: Who You Gonna Call? The answer? Ghostbusters!
(Admit it, you’re singing the tune [...]
Muévelo con Pepsi: Pepsi® Launches First-Ever Latin Fusion Dance Master Class in the Metaverse to Celebrate the Diversity of Latin Music
Pepsi Partners with Celebrity Creative Director, Choreographer and Actor Beau Casper Smart to Create an Immersive Music and Dance Experience on Intern [...]