Author: Tomilli
Companies must not stay silent
I am a faithful reader of Axios AM, the daily update from Mike Allen. Yesterday’s lead news item from reporter Eleanor Hawkins focused on a shift occu [...]
How Brands Feed Off Big Super Bowl Energy Without Being in the Game
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the Big Game. Some opt for the re [...]
HydroSolution: we’re really good
Backed by a new creative platform, HydroSolution’s latest campaign aims to reinforce the brand’s leadership in the market, as well as promote the adva [...]
Two Years Into Spotify’s Launch in South Korea, the K-Wave Is Here To Stay
You’ve probably heard of a little genre called K-Pop, the energetic and highly danceable phenomenon that migrated from South Korea to the world. K-Pop [...]
POV: AI Assisted Search
Background:
Generative AI has been the hot topic this week (again), particularly AI search. Both Microsoft and Google announced new features they say [...]
Saniss, The New Creative Festival for Health & Wellness Communications, Confirms Madrid Will be its New Venue for 2023
Saniss has confirmed a list of judges, host city, and an auditorium for the awards ceremony for the first edition of the festival, which will be atten [...]
Dentsu Creative launches entertainment offering
Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and un [...]
Join Ogilvy at SXSW 2023
The health and wellness landscape is evolving quickly. As more and more people have become intimately focused on their own health and wellness, more e [...]
Spotify’s Guide to the Best New Artists of 2023
For the past seven years, Spotify has played host to an annual celebration of the very best rising stars in the game who’ve realized their dreams of r [...]
Overview: Back to the Future
CES got its groove back, again looking to the future. It was a refreshing rebound from a 2022 show that saw a ton of last-minute cancellations due to [...]