Author: Tomilli
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments.
Whether it’s big events lik [...]
Placing technology and performance at the forefront of media planning
Only by working with an agency that has both the expertise, global analytics and insights can digital campaigns truly become the cornerstone of a br [...]
The American Advertising Federation Hall of Fame
Last night, I was inducted into the American Advertising Federation Hall of Fame. It is with great pride that I accept this honor and the honor of bei [...]
IPG Acquires Stake in The Famous Group
Alliance Accelerates the Growth of Next Generation Live Brand Experiences in Virtual, Mixed and Augmented Reality Spaces
New York, NY, April 20, 2022 [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understa [...]
MediaCom leads Festival of Media Global 2022 shortlist
The network receives 50 shortlists for 21 different campaigns on behalf of 18 clients across 13 countries
MediaCom will look to retain its Agency Net [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
Creating marketing that positively represents plus-size people
Tigress Osborn is chair of the U.S.-based National Association to Advance Fat Acceptance (NAAFA), which works to create a better world for fat people [...]
Sultan Abdul Samad Building
The Sultan Abdul Samad Building is without a doubt one of Malaysia’s most prominent and treasured heritage buildings and a major historical landmark, [...]
WARC Media 100 Names Mindshare #1 Media Agency Network for Third Consecutive Year
Mindshare, the media services company that is part of WPP, has been named the #1 Media Agency Network in the WARC Media 100 rankings for the third con [...]