#1 Campaign: The Last Photo for CALM by adam&eveDDB London | #1 Agency: Publicis Conseil | #1 Network: FCB | #1 Brand: Renault | #1 Country: Franc [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘O [...]
Explicit perception versus emotion in multi-crises
There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
In 2023, the social media landscape experienced wide-spread change. Twitter became X. Meta launched its own text-focused app, Thre [...]
MSL attended the 2023 PRovoke Global Summit earlier this month in Washington, D.C. Both days were packed with sessions on topics s [...]
Doritos Silent' is the world's first noise-cancelling technology compatible with all PCs to support co-op gaming situations
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With the NFL season behind us and the NBA season heating up, I’ve been thinking a lot about sports fandom and its evolution. The r [...]
Today at Adobe MAX in Los Angeles, we unveiled the latest version of Adobe Creative Cloud, with more than 100 new features acr [...]
Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ vario [...]
BY JENNIFER FLANNERY O'CONNOR AND EMILY MOXLEY, VICE PRESIDENTS, PRODUCT MANAGEMENT, YOUTUBE
Generative AI has the potential to u [...]
E-retail media, best defined as online advertising on retailer websites, has quickly become the fastest-growing media channel, gro [...]
The harnessing of creativity, the advent of personalised medicine and the availability of AI tools are the new trends in healthcar [...]
Imagine being able to effortlessly create personalized content at scale, predict customer behavior with precision, and unlock grou [...]
“My YouTube homepage is incredibly personalised to me. The algorithm has known me for 15 years. I would never make a new acc [...]
VMLY&R COMMERCE, WPP's end-to-end Creative Commerce company, with presence in 6 Latin American countries, has a robust network [...]
Sarah Ali has never been one to be intimidated by a big problem. In fact, she’s spent nearly twenty years chasing and conquering w [...]
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision maker [...]
AKQA promotes Shu Hung and Johnny Budden to Chief Creative Officer
Shu Hung and Johnny Budden have been promoted to Chief Creative Officer, joining Peter Lund, Diego Machado, and Hugo Viega, who were promoted in 2020. [...]
Grey Group Restructures Global Creative Leadership Team
Grey Group has restructured its global creative leadership team, making several promotions and new hires.
Under the leadership of global ch [...]
DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer International
DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer, International
We are thrilled to announce that Chaka – a dynamic, inspir [...]
Amplifying the Employee Voice: The Key to Tomorrow’s Competitive Advantage & a New CCO Responsibility
Julia Christenson is the U.S. Chair of Employee Experience, where she helps organizations engage and connect with employees in a modern, employee-cent [...]
IPG Health announced that it has been named “Healthcare Network of the Year” on the prestigious Ad Age A-List for the second conse [...]
The WINA organization has announced the launch of a WINA Winners Plan, an initiative designed to recognize and highlight the talen [...]
VML's CEO Jon Cook explores how a streamlined approach is revolutionizing the industry and driving creative and business success
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Bohemian and colorful, Valparaiso’s maze of hills has long inspired poets and writers. You’ll discover something new at every turn: a gem of a building, a remarkable art gallery or some little gastronomic ‘find’.
Revel in the crazy architecture of this World Heritage City. Stroll along its narrow streets, climb its endless staircases, ride its h [...]
Once the cherry blossoms (sakura) arrive in Japan, swathes of the country are bathed in pale pink light, with a heavenly scent and thousands of petals floating through the air. Depicted by countless artists and considered an emblem of the country, cherry blossom season is a magnificent sight and one of the best times to visit.
Though it’s tric [...]
Beating in the heart of New Zealand's North Island, Rotorua offers a unique blend of Maori culture, geothermal wonders and outdoor activities. Start your journey by witnessing the surreal landscapes of Wai-O-Tapu Thermal Wonderland, where vibrant pools and simmering mud form a visually striking scene. Feel the thrill of mountain biking in the W [...]
In 2024, International Festival of Creativity, Golden Drum, will celebrate the 30 th anniversary. The festival that has over three decades celebrated [...]