Author: Tomilli
Ogilvy On—2024 Influence Trends You Should Care About
The Creator Economy is growing exponentially, projected to reach a staggering $500 billion by 2027. This growth underscores a significant shift in inf [...]
Ogilvy @ ADCOLOR 2023
This year we sent more than a dozen Ogilvy colleagues to partake in the events and activities at the 2023 ADCOLOR conference — an event that helps rep [...]
Apple Podcasts names Wiser Than Me the 2023 Show of the Year
Julia Louis-Dreyfus and Lemonada Media’s founders reflect on a standout first season
At the outset of Wiser Than Me with Julia Louis-Dreyfus from [...]
PRovoke Global Summit 2023: Thoughtful Discussions on AI, Ageism & Authentic Communication
MSL attended the 2023 PRovoke Global Summit earlier this month in Washington, D.C. Both days were packed with sessions on topics spanning from everyth [...]
DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer International
DDB Worldwide welcomes Chaka Sobhani as President, Chief Creative Officer, International
We are thrilled to announce that Chaka – a dynamic, inspir [...]
Filling the Gaps in User Identities with First-Party Data
Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ various signed-in models [...]
Explicit perception versus emotion in multi-crises
There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
X3M Ideas: the Independent Agency of the Year, and the African Agency of the year at the Luum Awards
Mike Miller, Executive Creative Director of X3M Ideas
X3M Ideas was named the Independent Agency of the Year and the African Agency of the year a [...]
TopFICE Releases its List of the Year’s Top Creative Agencies from Europe, the Americas and Oceania
TopFICE is once again releasing its ranking of the year’s best performing communications agencies from around the world. To complete this ranking, Top [...]
Our approach to responsible AI innovation
BY JENNIFER FLANNERY O'CONNOR AND EMILY MOXLEY, VICE PRESIDENTS, PRODUCT MANAGEMENT, YOUTUBE
Generative AI has the potential to unlock creativity on [...]