Category: Digitrends
The Banking Digital and Physical Customer Experience Perception Gap in the AI Era: Publicis Sapient Customer Banking Report 2024
Five years after the conclusion of The Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services Industry (Financial Ser [...]
How fandom’s evolution on YouTube is reshaping marketing
With the NFL season behind us and the NBA season heating up, I’ve been thinking a lot about sports fandom and its evolution. The rise of streaming and [...]
Adobe MAX: Introducing the next generation of creativity, powered by AI
Today at Adobe MAX in Los Angeles, we unveiled the latest version of Adobe Creative Cloud, with more than 100 new features across Photoshop, Illus [...]
Filling the Gaps in User Identities with First-Party Data
Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ various signed-in models [...]
Our approach to responsible AI innovation
BY JENNIFER FLANNERY O'CONNOR AND EMILY MOXLEY, VICE PRESIDENTS, PRODUCT MANAGEMENT, YOUTUBE
Generative AI has the potential to unlock creativity on [...]
Havas Market Launches a Complete Guide to E-Retail Media
E-retail media, best defined as online advertising on retailer websites, has quickly become the fastest-growing media channel, growing 200% greater th [...]
Havas Market launches new solution to measure and optimize brand presence across hybrid e-commerce platforms
Paris – Havas Market, Havas Media Network’s full-service e-commerce offering, is introducing “Digital Shelf Analytics,” a new solution to optimize bra [...]
Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform
Invented in 2015 to celebrate Amazon’s 20th birthday, Prime Day has quickly become one of the biggest ecommerce moments on the retail calendar. July’s [...]
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked wh [...]
How brands found new ways to make video their creative canvas
It’s no secret the media landscape has changed. This past year alone we’ve seen a rise in short-form video and a breakout in AI-powered solutions. Peo [...]