Category: Marketing
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive
The continued rise of ecommerce has been turbo-char [...]
Why out-of-home advertising is essential to inclusive marketing
Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media
Brands and businesses are increasingly reevalua [...]
Pharma Marketing in a Hybrid World
Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above.
Recognizing that they have lagged behind companies i [...]
MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon
The Pokémon P25 Music campaign for the The Pokémon Company International picked up a Gold Entertainment Lion for Music, Brand Partnership/Endorsement [...]
Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines
London, 10th June 2021: Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Lea [...]
Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK
Founded in 2008, Vinted boasts a community of more than 45 million members across 14 countries globally, including over 1 million in the UK alone, wit [...]
Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust
New York—Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman today launched the Edelman Trust Inst [...]
BBDO Named Fast Company’s 2021 World’s Most Innovative Companies For The Fourth Year In A Row
NEW YORK, /PRNewswire/ -- BBDO has been named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2021, among the [...]