Category: Marketing
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive
The continued rise of ecommerce has been turbo-char [...]
Why out-of-home advertising is essential to inclusive marketing
Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media
Brands and businesses are increasingly reevalua [...]
Pharma Marketing in a Hybrid World
Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above.
Recognizing that they have lagged behind companies i [...]
MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon
The Pokémon P25 Music campaign for the The Pokémon Company International picked up a Gold Entertainment Lion for Music, Brand Partnership/Endorsement [...]
Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines
London, 10th June 2021: Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Lea [...]
Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK
Founded in 2008, Vinted boasts a community of more than 45 million members across 14 countries globally, including over 1 million in the UK alone, wit [...]
Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust
New York—Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman today launched the Edelman Trust Inst [...]
BBDO Named Fast Company’s 2021 World’s Most Innovative Companies For The Fourth Year In A Row
NEW YORK, /PRNewswire/ -- BBDO has been named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2021, among the [...]
The Content Conference Of The Year
CONTENTDAY WILL TAKE PLACE ON SEPTEMBER 9, 2021
The ContentDay is not only the coolest, but also the most exclusive content conference in Austria a [...]
Publicis Groupe and the trade desk join forces to champion new approach to privacy-first identity and personalization at scale in a cookie-less world
Publicis Groupe, Paris, today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual r [...]