Category: CEO ZONE
‘The Ikea Effect’: Why people watch content that they’ve played a role in creating
“My YouTube homepage is incredibly personalised to me. The algorithm has known me for 15 years. I would never make a new account because it's so [...]
VMLY&R COMMERCE strengthens its commercial offering with regional talent movement
VMLY&R COMMERCE, WPP's end-to-end Creative Commerce company, with presence in 6 Latin American countries, has a robust network that allows the mov [...]
Meet Sarah Ali, the PM Director behind your favorite YouTube products
Sarah Ali has never been one to be intimidated by a big problem. In fact, she’s spent nearly twenty years chasing and conquering what she calls “huge [...]
Introducing Dentsu Creative’s 2023 CMO Report: Creativity at acrossroads
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision makers in the face of cha [...]
McCann Health Brazil, Winner from the Saniss Awards in Madrid
Alessandra Gomes ECD at McCann Health Brazil
Brazil was a major player in the first edition of the Saniss Awards, the new global festival that awar [...]
Surprise: Your Corporation Can Be Both Big and Agile
Established businesses face two major threats in our digital world: shifting customer expectations that demand real-time, digital-first, personalized [...]
Edelman Names Ed Williams President, International
Edelman has named Ed Williams to the role of President, International, effective July 1. A 12-year veteran of the firm, he will now oversee Edelman’s [...]
CEO Larissa Vince of TBWA/London talks about disruptive thinking
In the latest episode of The Places We'll Go Show, our CEO Larissa Vince sat down with Mark Evans and Ritchie Mehta to discuss how disruptive thinking [...]
Stephan Winter becomes Chief Strategy Officer of PHD Germany
Stephan Winter joins CEO Sabine Knöpfel-Ruth’s C-level management team at media agency PHD Germany with immediate effect
Frankfurt/Düsseldorf, 03.0 [...]
PepsiCo Chief Corporate Affairs Officer Roberto Azevedo to Retire in June; PepsiCo Prepares for Incoming Chief Corporate Affairs Officer Stephen Kehoe
PURCHASE, N.Y., April 27, 2023 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) today announced that Roberto Azevedo, Chief Corporate Affairs Officer and C [...]