How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
What healthcare brands stand to lose in a TikTok ban
By Casey Ross, Group Director, Social Media Strategy, FCB Health New York
The potential TikTok ban in the U.S., set fo [...]
Thinking beyond today: Revolutionizing pharma-HCP connections by unleashing data-driven omnichannel marketing for a new era of engagement
By Michael Le Brocq, Managing Director, EMEA & APAC, SOLVE(D)
In today’s fast-evolving healthcare landscape, pharmaceutical companies must go b [...]
FCB is delighted to announce that it has retained its top positions in The One Club for Creativity Rankings, concluding 2024 as th [...]
WPP has been recognised as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendo [...]
PHD has achieved the top position in the COMvergence Global Media Agency New Business Barometer H1 2024 report. Helping OMG secure [...]
Artificial intelligence search engine Perplexity has launched a series of shopping features to enhance its platform and challenge [...]
TikTok has launched the ‘TikTok Search Ads Campaign', a keyword-based solution that allows brands to appear directly in the platfo [...]
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional message [...]
For years, we’ve relied on digital assistants to set timers, play music or control our smart homes. This technology has made it ea [...]
Innovation isn’t just a buzzword — it’s the heartbeat of thought leadership and a catalyst for growth. And in the past year, no in [...]
noplace, a new app drawing inspiration from MySpace and Twitter, has quickly soared to the top of the Apple App Store charts short [...]
Publicis Groupe today announces the appointment of Matt McNally as Global CEO of Publicis Health.
Most recently CEO of Omnicom [...]
Karine Courtemanche, Executive Vice President, Plus Company Canada and President, Media group, has been honoured as Media Leader o [...]
WPP today announces that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.
A further announcement reg [...]
Ogilvy today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsibl [...]
The media executive will lead the network’s largest agency and client roster through its next era of media innovation
GroupM, [...]
Interview: Camila Farías, Managing Director of the Constellation Global Network
Why should independent agencies join Constell [...]
VML’s Creative Leaders Take the Helm at 2025 Gerety Awards
Three VML executives appointed as jury presidents, reinforcing the agency's influence in female-focused advertising.
VML is set to make a significa [...]
Two VML Leaders Ranked Among Cannes Lions Top 10 Chief Creative Officers
The Cannes Lions International Festival of Creativity has announced its 2024 People Rankings, recognizing individuals behind this year’s Lion-winning [...]
Brynna Aylward Named adam&eveDDB US’s First CCO
The warmest of welcomes for Brynna Aylward, adam&eveDDB US’s newly minted Chief Creative Officer! This appointment marks a significant milestone f [...]
MSL U.S. Names Matt Zavala Chief Creative Officer
With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big ide [...]
18-Year Veteran Will Be Charged with Creating Interdependence Among Edelman’s Integrated Solutions and Delivery Offerings.
Edel [...]
RG Joins from Truth Initiative where he won the 2023 US Grand Effie.
Grey New York is closing out 2024 with a bang, with the appo [...]
AKQA is proud to announce the promotion of Luiza Baffa to Managing Partner. Before her appointment, Luiza was Managing Director of [...]
Bringing Education and Wellness to the Children of Niños del Arco Iris.
When we heed divine callings, we can achieve more than we imagine and become true change agents. That is how the Niños del Arco Iris Foundation came to fruition 23 years ago. Today, the Foundation provides educational opportunities and health services to more than 200 childr [...]
As the Paris 2024 Paralympic Games draws closer, there’s never been a better time to travel with Airbnb. The number of active listings in the Paris region have never been higher, with an increase of 37 percent year-over-year in the Paris Region as of Q2 2024, boosting availability for the hundreds of thousands guests coming to this once-in-a-lifeti [...]
Fancy walking on water? Surfing is the perfect sport to connect with the sea. Three quarters of global travelers (75%) agree that being close to water instantly makes them feel more relaxed, with over a third (36%) interested in water-centric vacations in 2024*. We have dived into our locker of more than 29 million listings in over 175,000 worldwid [...]
VML honored with 58 recognitions at the Gerety Awards, which celebrates advertising that resonates most with a female audience.
The VML network has [...]