Doctolib Get Italians Feeling Good in Launch Campaign from DUDE

Doctolib Get Italians Feeling Good in Launch Campaign from DUDE

Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms – such as Doctolib – which help patients find doctors and make appointments with healthcare professionals, are unsurprisingly very popular.

For the launch of Doctolib in Italy, independent creative agency DUDE created ‘Feeling Good’, a multi-channel awareness campaign highlighting how Doctolib simplifies access to healthcare, giving it an active and inclusive role in the daily lives of their users, and how the services offered by Doctolib are the first step to start feeling better.

The 45″ spot shows an assortment of Doctolib patients in a variety of medical scenarios who, even though need medical assistance for one reason or another, are ‘Feeling Good’.

Chiara Monticelli, Group Creative Director, DUDE said: “It has been very exciting working on the launch of Doctolib in Italy, a player that we believe will contribute to health innovation in our country as it was for France and Germany. We are very proud of this campaign, a result of close collaboration between DUDE and Doctolib team.”

The campaign is running on connected TV, OOH, digital and social channels. Media is by Dentsu.


Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti

Group Creative Directors: Chiara Monticelli & Selmi Bali Barissever

Copywriter: Simone Maltagliati

Art Director: Chiara Marino

Head of Content: Ludovica D’Aquino

Client Service Director: Elena Panza

Senior Account Manager: Elena Castejon

Account Executive: Andrea Torrano

Strategy Director: Marco Mammino

Senior Strategist: Michelangelo Ferracane

Director: Sebastien Petretti

DoP: Maxime Desmet

Integrated Production Director: Matteo Pecorari

Senior Producer: Maria Chiara Muglia

Producer: Valeria Mazzotta

Head of physical production: Simone Raddi

Junior production coordinator: Francesca Di Donna

Post production Supervisor: Seba Morando

Post Producer: Miriam Ottina

Editor: Luca Tontodonati – The 6 Tailors, Federica Ruggeri

Compositing: Federico Catania, Dario Lipani, Gabriele Frigimelica

Online: Federico Catania

Colorist: Daniel Pallucca

Music and mix: Simone Benyacar – Out of office music

Voice over: The Log

Production service: Family Production

Executive producer: Nikita Bukowski

Producer: Tatyana Kurmaz

Production Designer: Mela Melak

Stylist: Agnieszka Toczek

Make Up Artist: Dominika Godziemba Trytek

Photographer: Paula Patocka