Author: Tomilli

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POV: Snapchat and Cameo Ad Partnership

POV: Snapchat and Cameo Ad Partnership

Details and Implications: The new ‘Snap x Cameo Advertiser Program’ will enable Snap advertisers to pay Cameo members to create custom short video ad [...]
Financial firms are still falling short at serving communities of color

Financial firms are still falling short at serving communities of color

Over the past year, Edelman has conducted three in-depth surveys on the state of systemic racism in America to help our clients address historical ine [...]
Check out the Shortlist of Winners and Scores for WINA Dubai 2022

Check out the Shortlist of Winners and Scores for WINA Dubai 2022

112 agencies from the Americas, Europe, Asia and Africa made the shortlist for the 2022 edition of the WINA Festival, with medals and high scores. [...]
Ideas Foundation and MPA lead the way to new talent

Ideas Foundation and MPA lead the way to new talent

Ideas Foundation believes that the brightest ideas don’t come from one place or type of person, and have been on a mission to help move the creative, [...]
Inclusive Design In The Heart Of An Organization

Inclusive Design In The Heart Of An Organization

Wunderman Thompson Global CCO Bas Korsten speaking at Microsoft Ability Summit Our very own Global Chief Creative Officer, Bas Korsten, is [...]
Meet the Makers: How Uncommon and Google turned search bar confessions into a powerful campaign

Meet the Makers: How Uncommon and Google turned search bar confessions into a powerful campaign

After building awareness, shaping the perception of an existing product is one of the biggest challenges a brand can face. So how do you help shape a [...]
Syros

Syros

This is the island where Greek tradition and western influence come to a harmonious marriage. Ermoúpoli (meaning “the city of Hermes”) is the island’s [...]
IPG Named to The Best Employers for Diversity for Second Year

IPG Named to The Best Employers for Diversity for Second Year

IPG was named one of “The Best Employers for Diversity 2022” by Forbes and Statista for the second year in a row. IPG ranked number 5 out of the 500 t [...]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events lik [...]
Placing technology and performance at the forefront of media planning

Placing technology and performance at the forefront of media planning

Only by working with an agency that has both the expertise, global analytics and insights can digital campaigns truly become the cornerstone of a br [...]
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