Author: Tomilli
What businesses are getting wrong about agentic AI
The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically [...]
Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025
Sara Del Treppo and Dior van Leeuwen are responsible for growth via all programmatic channels at Rituals, a Dutch-born wellbeing brand with a glob [...]
AKQA promotes Victor Davoine to Managing Director
This appointment reflects AKQA’s commitment to global leadership and follows other strategic hires and promotions in recent weeks.
AKQA is pleased to [...]
Perplexity introduces AI-powered shopping features to compete in search market
Artificial intelligence search engine Perplexity has launched a series of shopping features to enhance its platform and challenge Google’s dominance. [...]
VML Recognized as a Strong Performer in Customer Experience Strategy Consulting Services, Q4
The Forrester report noted “VML’s practice has a superior vision that is well aligned with its frameworks and methods.”
VML has been named a Strong [...]
Luum: A New Option for Purpose-Driven Creatives
Peru’s Sacred Valley of the Incas was the first region to host the new festival format for the Luum Awards: a festival that rewards the best of purpos [...]
TopFICE 2024: The Best Agencies of the Year, A Comprehensive Analysis of Creative Excellence
TopFICE 2024 evaluated 1,698 agencies from the Americas, Europe, and Oceania, which collectively earned over 10,000 awards across 67 local, regional, [...]
LIA 2024 announces the Top Awards for Health & Pharma
London International Awards (LIA), one of the world’s most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its traditio [...]
“Proud Beyond Pride”: Dentsu Italy and Agedo celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces
Dentsu Italy reveals a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of J [...]
Discover the Year’s Best Purpose-Driven Creative Campaigns, per Luum Awards
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ pa [...]