Author: Tomilli
Brandweek Europe: Engaging in a World of Opportunity
International marketers are addressing global uncertainties by mapping a course forward with innovation, creativity and new technology as their gu [...]
Dentsu reveals its 2023 media trends
The economic landscape alongside consumers’ approach to content,
commerce and community sets the tone for ten key media trends in 2023.
London (UK [...]
WPP and SeeHer Release ‘Health On Her Terms’ — New Research Reveals Significant Gaps and Continued Gender Bias in Marketing, Advertising and Media Portraying Women and their Health
Nearly half of women believe that media and advertising shy away from women’s health issues
45% of all BIWOC (Black, Indigenous, Women of Color) wa [...]
It´s time! The International Festival of Living Arts is coming to Ecuador
In the south of Ecuador, a magical corner awaits where art, culture, and color merge to arouse the most fascinating expressions, this paradise is Loja [...]
Innovation can be hard to define, but it does not need to be hard to deliver
Innovation is an evergreen topic on marketing agendas. We all talk about it, brands demand it – but what is innovation as it relates to marketing? L [...]
Tom Darlington becomes head of insight at PHD Global Business
Tom Darlington has been promoted from global group strategy director to head of insight for PHD Global Business.
Darlington, who has written for Th [...]
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis
But Amazon and online set to dominate as consumers hunt from home for the best deals ahead of Christmas.
The ongoing cost-of-living crisis, rising [...]
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report [...]
Learn more about the agencies that will take home awards from Luum, Switzerland
Agencies from all 5 continents will take home trophies from the second edition of the Luum Awards, the only international festival to only award gold [...]