DraftLine the new Better World campaign for Cerveza Corona

DraftLine the new Better World campaign for Cerveza Corona

There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year.

In order to make tourists more conscious when visiting these paradises, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.

Advertising Agency: DraftLine Colombia

Consumer Connections & DraftLine- Marketing Director: Angélica Alvarado

Creative Director: Jose Luis Rueda

Copywriters: Carlos LezamaJose Luis RuedaDaniel Rincón

Art Director: Daniel Jaramillo

Creative Team: Julian Torres CalvacheJuan Carlos MartinezDiego Cárdenas

Production: Paula Dominguez

Post Production: Media Monks MexicoDaniel Jaramillo

Dgc: Valentín Villamil

Global Brands Manager: Diego Pomareda

 

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