There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year.
In order to make tourists more conscious when visiting these paradises, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups.
Advertising Agency: DraftLine Colombia
Consumer Connections & DraftLine- Marketing Director: Angélica Alvarado
Creative Director: Jose Luis Rueda
Art Director: Daniel Jaramillo
Production: Paula Dominguez
Dgc: Valentín Villamil
Global Brands Manager: Diego Pomareda