Author: Tomilli
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI [...]
Bayer To Pilot Sustainable Commerce Practice
Introduced by Wunderman Thompson Commerce to track, measure and reduce CO2 emissions from digital commerce activities
Global life sciences enterpri [...]
POV: Netflix to Introduce Ads
Background
This week Netflix reported that for the first-time subscriber numbers were going down, not up. The result was an almost 40% drop in the st [...]
Show how your product fits into people’s lives with the ABCDs for Consideration
To develop YouTube’s core ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to underst [...]
Maximize the Potential of Your Customer Experience Investments
Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Wunderman Thompson promueve a Daniel Minaker y Sebastián Tarazaga a Directores Creativos Ejecutivos Globales
Tras haber sido premiados y reconocidos por su labor a nivel regional e internacional, Dany Minaker y Patán Tarazaga, CCO´s de Wunderman Thompson LATA [...]
Club Brugge Practise Patience for Belgian Champions’ Playoffs in new Campaign from Mutant
This Sunday, the biggest date in the Belgian footballing calendar kicked off with four of the country's top teams heading into battle on the football [...]
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
Just over two years ago, the way we shop changed forever.
Though not all borne from cho [...]
Havas Media launches E-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
MediaCom leads Festival of Media Global 2022 shortlist
The network receives 50 shortlists for 21 different campaigns on behalf of 18 clients across 13 countries
MediaCom will look to retain its Agency Net [...]