Author: Tomilli
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
POV: Social Commerce
TikTok’s latest commerce test is taking place in Indonesia and sees the introduction of a ‘Shop’ tab at the top of the home screen alongside the ‘Foll [...]
Edelman’s Judy John Named Cannes Lions PR Jury President
The Cannes Lions International Festival of Creativity has named Edelman global chief creative officer Judy John as PR Lions jury president for the 202 [...]
The first-ever Grand Prix was won for Portugal
In the Design Lions, 1,058 entries were received and 38 Lions awarded by the jury: 6 Gold 10 Silver and 21 Bronze. The first-ever Grand Prix was won [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
POV: Google I/O 2022
Pixel Watch: Google previewed its first smartwatch, the new Pixel Watch, that will be available later this year. The wearable has a domed circular des [...]
In Dubai, WINA presented awards to the best independent agencies at the 2022 edition
After two virtual festivals, WINA returned to its presential format, this time in the city of Dubai, in the United Arab Emirates (UAE).
For this ed [...]
Value-Based Innovation: How Brands Can Thrive in Times of Inflation
By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and h [...]